Monday, December 7, 2009

Thinking outside of the square

Ever wondered how to best spend your advertising money? With so many options, and not a great deal of information on results, spending money on Marketing can be a very stressful thing.

It is time to think outside of the square.

I wanted to raise awareness of a competition that runs every year with very little exposure. The Swan Districts Football Club, with a massive fan base, TV exposure and a venue with functions for client entertainment, holds an annual competition: "Win your logo on the back of our jumper". Prime advertising for any growing business. Why, you get AFL recruits from the Swans that become a media centre point for the sports news, and your logo is on the back watching snippets of the talent. This logo position is value at $30,000 and you can win it? Crazy, yet every year this prize get draw out of a pool of 50 businesses - CRAZY. Want to know more? Email me colleen@swoondesign.com.au Better yet, pass this information on to a business you know that wants this type of exposure...

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